How memorable events and conferences come to life on Geyser

Launching an event such as a conference is far from simple: The organizational effort can be significant, and there is never any certainty about how many people will attend.

To simplify the whole process, many choose to launch their event ideas through crowdfunding platforms like Geyser. This way, they gauge interest by selling pre-orders and at the same time raise the funds to finance the event.

Geyser makes it super easy for organizers to sell pre-orders to anyone in the world, giving them the tools they need to launch memorable events.

In this guide you will find all the best practices and tips you need for launching your next amazing event on Geyser.

Successful events funded on Geyser

Nostr Rockamoto at Baltic Honey Badger 2023

The Nostr Rockamoto project successfully raised 24M sats for one of the most epic parties of any Bitcoin conference. Food, drinks and the performance of the Rockamoto band were all covered by the donations.

Key to the success of this project were:

  • The sale of tickets as a reward

  • The partnerships with famous personalities such as Giacomo Zucco, Mir Liponi, Joe Nakamoto, Stephan Livera and more

Nostr Booth at BTC Prague

Thanks to the organizational efforts of Derek Ross, the Nostr booth at the BTC Riga conference was successfully financed by offering:

  • Basic and premium sponsorships rewards

  • Nostr badges, allowing supporters to get a badge to show off as a reward for their support

Key elements for success

Crafting a great narrative

The key to captivating potential backers starts with a compelling project Story.

  • Start with a hook—a compelling statement or question that grabs attention. What's your story about?

  • Then outline your vision, your story's perspective, and why it matters. What's the goal of the event?

  • Next, tell about yourself and your team, your passion and expertise, showing your past proof of work to justify why people should attend the event. What's your motivation?

  • End with a compelling and clear call to action to turn the reader's momentary inspiration into action. Where can they buy the tickets?

Each section should contain great visuals. Photos and videos break the wall of text and make the page much more accessible and appealing.

For more on this topic, see our step-by-step tutorial for how to write a great Story.

Clarifying your goals

There's nothing worse for a supporter than donating to a project that will never see the light of day. Plan as much as possible for the costs your event will incur, and be transparent about them to build trust and credibility with your donors.

That said, milestones are not just fundraising goals–they are storytelling tools. Use them to keep your audience engaged and invested in the project's progress.

For example, set a milestone to unlock a special party or an additional activity. Celebrating these milestones builds momentum, keeps the audience interested, and encourages continued support.

Offering amazing rewards

On average, creators who sell rewards on Geyser raise 3.3 times more funding than those who don't.

For events in particular, rewards offer a unique opportunity to connect with your audience and sell tickets as preorders.

Consider these reward ideas, tried and tested by successful Geyser projects:

  • Tickets: Allow contributors to buy tickets to attend the event

  • Shoutouts: Personal acknowledgments dedicated to funders in your website or social media can create a strong sense of community

  • Sponsorships: Give companies the opportunity to gain visibility and recognition at the event by becoming a sponsor

  • Nostr Badges: Offer your donors amazing Badges for the decentralized social network Nostr; the 21st century version of donation receipts

  • Merchandise: Capitalize on your brand image by selling awesome swag like T-shits, mugs, keychains, stickers, etc

These rewards can be offered as limited editions to cultivate a sense of exclusivity and increase their perceived value.

For more information, see our deep-dive tutorial on how to leverage the power of Rewards.

Sharing on social media

The most successful campaigns leverage the power of social media to amplify their message.

  • Add your Geyser project link to your social media bio so it's always easy for supporters to find it and keep on coming back.

  • Leverage your social media presence to share regular updates, engaging content, and personal stories about your project to connect it with a wider audience.

Remember, consistency and transparency are key to building a lasting relationship with your audience, and social media lends itself well to building and maintaining those relationships.

Being adaptable

When it comes to crowdfunding, there is no one-size-fits-all strategy. What works for one project may not work for another.

The secret to success? Have a plan and be proactive about promoting your project, whilst also being prepared to try different tactics, listening to feedback, and being open-minded to adapt your strategy if needed.

Embrace the journey, learn from each step, and remember that every supporter brings you closer to seeing your vision come to life.

What are you waiting for? Launch on Geyser today!

We hope this guide has helped you realize the event of your dreams. If you find this content helpful and valuable, you can give us value back by donating to the Geyser project.

If you still have unanswered questions, feel free to reach out to us.

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