# How to Launch Strong The first 72 hours matter more than any other period in your campaign. Momentum builds confidence. Confidence attracts support. This guide walks you step by step through preparing, launching, and sustaining early momentum. ### Step 1: Prepare Before You Publish A strong launch starts before your project is public. Before clicking “Publish,” make sure you have: * A clear story that explains why this project matters now * At least 5 to 10 people who have already said they will support you * A short message you can copy and send on launch day **Action checklist:** * [ ] Write a one-paragraph explanation of your project * [ ] Make a list of people you will personally message * [ ] Draft your launch announcement in advance If you launch without preparation, you are relying on luck instead of intention. *** ### Step 2: Set a First Goal That Creates Momentum Your first funding goal is not about covering everything. It is about showing progress. Early funding signals credibility and reduces hesitation for future supporters. **Best practices:** * [ ] Set a goal you can realistically reach with early supporters * [ ] Focus on what this first phase enables, not the full vision * [ ] Avoid goals that feel abstract or distant People support progress, not perfection. *** ### Step 3: Launch Like an Event, Not a Button Publishing your project is only the start. Your launch should feel intentional and personal. **What to do on Day 1:** * [ ] Personally message your closest supporters * [ ] Share your project where people already know you * [ ] Thank every early supporter individually Avoid blasting links everywhere. Personal outreach converts far better than public posting. *** ### Step 4: Use Early Support as Social Proof Once your project receives its first support, momentum becomes visible. Now you can confidently share updates like: * [ ] “We just hit our first milestone” * [ ] “The project is officially live and already moving” This reassures potential supporters that they are not alone. *** ### Step 5: Maintain Momentum in the First Week Momentum fades quickly without follow-up. **Days 3 to 7 actions:** * [ ] Share a short update explaining what early support enables * [ ] Reach out to a second circle of supporters * [ ] Reinforce why this project matters right now Consistency builds trust. Silence creates doubt. *** ### Common Launch Mistakes to Avoid * Launching with no prepared supporters * Setting an unrealistic initial goal * Waiting for strangers to discover your project * Going quiet after the first day A strong launch is intentional, personal, and paced. *** ### What Success Looks Like A successful launch feels active, not rushed. You see: * Early funding progress * Engagement from supporters * Confidence in sharing your project more widely From here, your job shifts from launching to sustaining. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://guide.geyser.fund/geyser-docs/guides/step-by-step-tutorials/how-to-launch-strong.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.