Bitcoinize
Launched by Praia Bitcoin Brasil in 2023, Bitcoinize set out to make Bitcoin truly usable as a peer-to-peer electronic cash system. Their flagship innovation, the Bitcoinize Point of Sale Machine, is a dedicated Bitcoin terminal with NFC, printer, and Android-based hardware that allows merchants to accept Lightning payments with ease.
Since launching on Geyser, Bitcoinize has raised over 357 million sats (~$108,000) and delivered 1,000+ devices to 40 countries, empowering Bitcoin circular economies across the globe to transact natively in Bitcoin.
What Made Their Project Successful
Created real-world utility through product innovation: The Bitcoinize Machine transformed Bitcoin from an abstract idea into a tangible tool — enabling instant, reliable merchant payments.
Engaged deeply with the circular economies network: They built strong ties with grassroots communities such as Bitcoin Beach El Zonte and Praia Bitcoin Jericoacoara, using these hubs as testing grounds and distribution nodes.
Introduced a new funding model through gifts: By listing Bitcoinize Machines as “giftable” products, they allowed supporters to directly fund circular economies by buying devices for them.
Strong community-led marketing: Their story spread through community conferences, partnerships, and open-source visibility — from Bitcoin Atlantis 2024 to the global Bitcoin Economy Confederation initiative.
Features Used
🛠️ Product Launches: Sold physical Bitcoinize Machines directly via Geyser (with delivery targets and purchase terms).
🎯 Goals: Structured milestones tied to production and distribution — such as securing OEM certification and shipping to circular economies.
🧭 Rewards System: Used “rewards” to sell de-Googled Android 14 devices, combining crowdfunding with e-commerce.
⚡ Lightning Integration: Enabled instant contributions through Geyser’s built-in Lightning support for seamless donor experience.
Impact Snapshot
357,501,529 sats (~$108,498) raised
235 contributors from around the world
1,000+ Bitcoinize devices shipped to 40 countries
Supported Bitcoin circular economies in El Salvador, Brazil, and beyond
Prototype-to-product transition achieved in under one year
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