# Bitcoinize Launched by *Praia Bitcoin Brasil* in 2023, **Bitcoinize** set out to make Bitcoin truly usable as a peer-to-peer electronic cash system. Their flagship innovation, the **Bitcoinize Point of Sale Machine**, is a dedicated Bitcoin terminal with NFC, printer, and Android-based hardware that allows merchants to accept Lightning payments with ease. Since launching on Geyser, Bitcoinize has **raised over 357 million sats (\~$108,000)** and delivered **1,000+ devices to 40 countries**, empowering Bitcoin circular economies across the globe to transact natively in Bitcoin. *** #### **What Made Their Project Successful** * **Created real-world utility through product innovation:** The Bitcoinize Machine transformed Bitcoin from an abstract idea into a tangible tool — enabling instant, reliable merchant payments. * **Engaged deeply with the circular economies network:** They built strong ties with grassroots communities such as *Bitcoin Beach El Zonte* and *Praia Bitcoin Jericoacoara*, using these hubs as testing grounds and distribution nodes. * **Introduced a new funding model through gifts:** By listing *Bitcoinize Machines as “giftable” products*, they allowed supporters to directly fund circular economies by buying devices for them. * **Strong community-led marketing:** Their story spread through community conferences, partnerships, and open-source visibility — from **Bitcoin Atlantis 2024** to the global *Bitcoin Economy Confederation* initiative. *** #### **Features Used** * 🛠️ **Product Launches:** Sold physical Bitcoinize Machines directly via Geyser (with delivery targets and purchase terms). * 🎯 **Goals:** Structured milestones tied to production and distribution — such as securing OEM certification and shipping to circular economies. * 🧭 **Rewards System:** Used “rewards” to sell de-Googled Android 14 devices, combining crowdfunding with e-commerce. * ⚡ **Lightning Integration:** Enabled instant contributions through Geyser’s built-in Lightning support for seamless donor experience. *** #### **Impact Snapshot** * **357,501,529 sats** (\~$108,498) raised * **235 contributors** from around the world * **1,000+ Bitcoinize devices** shipped to **40 countries** * Supported **Bitcoin circular economies** in El Salvador, Brazil, and beyond * Prototype-to-product transition achieved in under one year *** #### **Featured Links & Media** * ⚡ [Geyser Project](https://geyser.fund/project/bitcoinize?hero=geyserpromotion) * 🌐 [Website](https://bitcoinize.com) #### Creator Tip > *“Build products your community needs, then let your supporters fund the mission by gifting them to others.”* --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://guide.geyser.fund/geyser-docs/guides/success-stories/bitcoinize.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.